Job Description
This Is a Rare Kind of Role
We're looking for our first Growth Lead - someone who will own the full growth engine, from acquisition to activation to expansion.
Here's what makes this different from most growth roles:
The company you'd be selling. Passionfroot is a genuinely exciting story to tell the market - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Growth here compounds fast.
The category. You won't be optimizing growth for a commodity product. You'd be defining how a new category - creator-led growth - gets adopted by the market, and building the playbook other companies will eventually copy.
The ownership. Own growth end-to-end and have direct input into positioning, channels, and how Passionfroot scales its go-to-market motion.
The access. You'd work directly with the founders. No layers, no bureaucracy - real decisions made fast with the people building the company.
📍This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.
What you'll own
- Own the full growth engine end-to-end — inbound, outbound, content, social, events, webinars, and partnerships — not just a single channel
- Build and scale the systems for a repeatable motion
- Design and run experiments to improve activation and conversion
- Build attribution and reporting so the team knows what's actually working and why
Who we're looking for
- Strong growth background at a high-growth B2B SaaS or marketplace startup
- Experience owning growth end-to-end, not just a single channel
- Marketplace or two-sided platform growth experience is a strong plus — you understand that demand and supply both need active management
- Comfortable taking an ad hoc, founder-run process and turning it into a system others can run, not just layering more channels on top of the chaos
- Comfortable operating with imperfect data and moving fast anyway
- Sharp analytical instincts paired with strong creative/marketing judgment
- Hands-on operator who is happy building from scratch and getting into the weeds early
- Strong communicator who can represent the company credibly and compellingly
- High ownership and ability to operate with speed
Success in this role looks like
- A repeatable, scalable growth engine with clear owners and metrics, replacing what's ad hoc and founder-dependent today
- Inbound pipeline that doesn't go quiet after the first touch
- A systemized retention/expansion motion
- Acquisition costs trending down as efficiency improves
- Clear visibility into what's driving growth and what isn't
- A growth team taking shape around you as the function scales
- Growth strategy tightly aligned with product and GTM priorities
What we offer
- Competitive salary: $150,000 – $180,000 base + equity
- Meaningful equity - you're joining early, and that matters
- 100% health insurance coverage
- Team off-sites - Barcelona, Mallorca, South of France, Berlin
- Latest Apple hardware
Why this role matters
The growth engine you build will define how fast Passionfroot scales into a new category. As our first Growth Lead, you won't just be running campaigns - you'll be shaping how the market discovers and adopts creator-led growth. If you've ever wanted to build a growth function from zero at a breakout company, this is that opportunity.
About Passionfroot
Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.
Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.
Our customers are some of the most ambitious, fastest-moving companies in the world -
Replit,
Figma, Framer,
LumaAI,
Gamma,
Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.
We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.
Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.
